Welsh Language Music Day
(‘Dydd Miwsig Cymru’ in Welsh)
Brand Identity, Digital Design
Dydd Miwsig Cymru is an annual celebration of Welsh music funded by the Welsh Government. After successfully designing the branding and logo for 2023, they reached out to me once more to undertake a brand refresh.
I was tasked with creating cool and wacky designs, similar to last year's, but with a fresh update incorporating new elements and a vibrant, neon colour palette. I used a playful colour palette and font that is intended to look and feel youthful, reminiscent of a pulsating sound wave. Rather than sticking to the obvious visual music elements, I explored quirky collage cut-outs that I could blend into the music theme, creating a memorable campaign.